Marketing Magazine Research Paper Example | Topics and Well Written Essays - 1500 words

Marketing Magazine - Research Paper Example These two subdivisions make up the whole BtoB Magazine enterprise providing valuable information to its clientele both in print and online. Media Magazine is tagged as a tool to connect marketing specialists with the most up-to-date game-changing strategies derived from the latest studies and analyses. The magazine is published monthly where â€Å"Every issue is filled with the game-changing strategies and tactics B2B marketers need to exceed. Every page and pixel is packed with substance - news, cases, special reports, technologies, benchmarks, best practices - served up by the most knowledgeable B2B marketing journalists to ever work this burgeoning beat† (ibid.). This also has its electronic edition where clients can subscribe instantly. Its online media is emerging as the most viable of all its products with the integration of its online version aside from print, webcasts by its roster of journalists, blogs updated daily, e-newsletters and online articles among other. The magazine’s current issue features BtoB’s Best for 2011, an annual countdown of the most successful in the business. The list includes the best marketers and executives who were able to achieve success in their campaigns as chosen by the editors. Each release contains articles tailor-made to benefit today’s CMOs. ... BtoBonline.com connects top-level marketers to the data and information that they need. This offers daily news, special reports, vertical marketing, calendars and media events, directory of marketing vendors, and the articles contained in their Media Business. Their media kit also includes Media Business, E-newsletters and events as well as their published rates for BtoB online. Samples for the size and where the advertisements may be located within the page are provided in their downloadable file in Acrobat Reader format. The position of the ads can be seen at the top of the homepage for Summit Media Group during the visit, a vertical ad on the right by Equifax, parallel to it is for AT&T and a smaller square box for mardevdm2.com at the bottom. For homepage advertising in open CPM of 728x90 their price is $115, 300x250 is already same price while 160x600 is $125. For Run-of-site in open CPM of 728x90 the price is $110, 300x250 also the same price and for 160x600 it’s $120. R oad block takeover or what is pretty much a pop-up 640x480 the pricing is a little bit different with the cost depending on the day or total number days. For a full week, an advertiser will have to shell out $6,000, on Mondays $2,750, Tuesdays $2,500, Wednesdays $2,250, Thursdays $2,000, Fridays $1,500 and for weekends its $1,000. There are also White Papers where on the BtoB Site there is a direct channel that will link the white papers to marketing executives by adding one’s white paper to their onsite library. This likewise enables the advertiser to retrieve the complete contact information of those who download their white paper allowing conversations. The one month program is priced Index &

Cognitive Behavioral & Reality Theory Case Study

Cognitive Behavioral & Reality Theory - Case Study Example He formulated the concept ‘automatic thoughts’ to define emotional thought processes that may spontaneously occur. iv. Reality theory claims that individuals view the world through their fundamental human needs along with their view of reality. William Glasser describes such fundamental needs as â€Å"belonging, power, freedom, fun, and physiological survival† (Weinstein, 2001, 75). The behavior of individuals is an effort to exercise control over the outside world in order to fulfill their fundamental needs. Glasser thinks that people try to control the outside world or manipulate it based on their inner beliefs of what the world ought to be (Sommers-Flanagan & Sommers-Flanagan, 2012). Since people determine and control their own worlds, they have the capacity to change. i. This theory is inappropriate for populations who do not suffer from particular behavioral problem and whose objectives for seeking therapeutic help are to understand the past (Sommers-Flanagan & Sommers-Flanagan, 2012). i. The therapist plays the role of a supervisor and mentor. Even though REBT counselors are able to form trusting, open-minded relationships with patients, REBT is an instructive model. Therapists promote modifications in thought processes, identify and explain irrational ideas, exercise logic to convince, and determine the unhelpful outcomes of irrational thoughts (Weinstein, 2001, 76). ii. REBT counselors give lessons, activities, and assignments for exercising new cognitive patterns. Essentially, REBT is an instructive or educational model with the objective of reforming cognitive processes; when individuals think differently they act or behave differently (Sommers-Flanagan & Sommers-Flanagan, 2012). iii. Reality therapists assume a collaborative function rooted in trust. They work as a mentor, director, observer, and adviser. Reality therapists recognize that every behavior is a truthful effort to fulfill needs, but